Private Media Training
Public Relations For Dummies
public relations
Price USD $11.03
List Price $19.99
You Save $8.96
45% Off

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis


Product Information

  • Author Eric Yaverbaum, Ilise Benun
  • Creator Richard Kirshenbaum, Robert W. Bly
  • E A N List
  • Edition 2
  • I S B N 0471772720
  • Is Eligible For Trade In 1
  • Manufacturer For Dummies
  • Number Of Items 1
  • Number Of Pages 358
  • Publication Date 2006-05-30
  • S K U 902711694
  • Studio For Dummies
  • Trade In Value

Discover More

Recommended

There are no recommendations at this time. Please check back later.