Public Relations: Strategies and Tactics (10th Edition)
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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Product Information
- Author Dennis L. Wilcox, Glen T. Cameron
- E A N List
- Edition 10
- I S B N 0205770886
- Is Eligible For Trade In 1
- Manufacturer Allyn & Bacon
- Number Of Items 1
- Number Of Pages 624
- Package Quantity 1
- Publication Date 2011-01-29
- S K U ACOUK_book_usedlikenew_0205770886
- Studio Allyn & Bacon
- Trade In Value
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