Keywords and Optimizing Are King
Researching and placing select keywords is vital in ensuring that your paper resume rises to the surface. Media resumes are no different. Here again, it's about creating exposure for you and your background.
Part of this depends on how you structure your social media resume. You might make it a standalone single page like your traditional resume, or you could break it into specific sections (skills, certifications, references, achievements, markets worked in, products sold).
Breaking it into different sections can allow you to target and optimize specific keywords around related content for each page. Conceptually, this is very similar to optimizing individual websites and pages in order to drive traffic and rank high in search engines.
What does optimizing do? When done properly, this type of targeting can help these separate pages rank higher up on search engines when someone searches for you and specific keywords. This can help more employers and recruiters find you, resulting in more potential job opportunities. Try using two to three related keywords per page and its related topic.
Thus, if you have a single-page social media resume, you'll be limited to using just two or three keywords. Also, they'll likely have to be of a more general, broad nature. This can make optimization-and thus visits from interested parties-more challenging.
